The University of Michigan and Michigan Athletics took a big leap forward in the fight against sexual assault on college campuses during the 2014-2015 school year. Together, they formed I Will, a sexual assault awareness and prevention pledge and campaign and used the powerful voice of student athletes to lead the charge.

Filmic was asked to create their hero video. One that not only announces the pledge, but also demonstrates that the commitment Michigan's student athletes have to the program is equivalent to that of their sport and team.

I produced, co-Directed and co-DP'ed this film with my good friends Dan and Riley. It was a joy to work with I Will and we are so proud of their commitment to bettering the lives of students on Michigan's campus in Ann Arbor and beyond.