Although much of the work displayed on this website has been created for clients, below are a few selected examples of work I have delivered while working at SapientRazorfish.

Aldi - Timothy Goodman Designed Wine Release
McDonalds - $1 Any Size Coke
Aldi - National Ice Cream Day
McDonald's - There's a Mac for That

Timothy Goodman, a New York City-based illustrator, designed wine bottle labels for the William Wright Reserve wine collection being sold at Aldi grocery stores across the United States. As part of the media push prior to the release of this collection I filmed (and edited) a short video of Timothy regarding his designs, I also snapped some studio photos of Timothy and the bottles, and animated some social posts for Aldi's Instagram and Facebook accounts. Below is some of the work.

I was the lead photographer on two photoshoots for McDonald's. Shoots took place in Illinois and Florida and the resulting work will be featured on their social channels as well as in their mobile application. Below are a few selected images from the shoots.

Aldi, one of our newer clients, has tasked us with managing their social and digital channels. Here are some photographs I took as the lead photographer of a photoshoot for Aldi——along with a couple of sample Instagram posts. (We really just needed Tallulah as a hand model, but she ended up being terrific for the role of 'Ice Cream Enthusiast' as well.)

When the Grand Mac and Mac Jr. joined the Big Mac family, McDonald's wanted a month-long mobile engagement that directed customers to a coupon at the end of the experience. Because the classic sandwich now came in two additional sizes, we thought: What better way to introduce them than highlight the various official (and unofficial) "holidays" throughout this one-month engagement—concluding each day's experience reminding the customer that regardless of the day, there is always a Mac appropriate for the occasion.

Some of the more interesting "holidays" include: Backwards Day (1/31), Get a New Name Day (2/13), Do a Grouch a Favor Day (2/16), Thumb Appreciation Day (2/18), and National Curling Day (2/23).

These interactions were developed using two video files. The first video file looped continuously until the customer did as their phone was instructing them to do, such as tap, shake, or flick. Once this action occurred, instantly the first video ended and the second began. Because of this architecture, every button, CTA, and visual had to be animated by me in After Effects, as opposed to using CSS or a programming language.

Every day the activity for the customer changed and I had the pleasure of introducing motion to the designs our visual designers at SapientNitro produced. Below is a short case study video (which I also cut together) demonstrating the experience.